The challenge
A subsidiary needed to replace a CRM without repeating costly customization and difficult change cycles. Users also needed confidence that their input would shape a solution suited to daily work.
OUTSYSTEMS IN ACTION / CONSUMER GOODS, FOOD & BEVERAGE
How a consumer-goods subsidiary delivered its first custom CRM in three months
A useful CRM needs to earn user confidence one workflow at a time. Explore this subsidiary’s first delivery and the later evolution of its order and enterprise integrations.
RESULTS REPORTED IN THE SOURCE
3
months for the first local CRM version
2
developers on the initial project
30 min → >1 min
later order workflow, reported as a little over one minute
THE BUSINESS CHALLENGE. THE CHANGE. THE RESULT.
The change
Two developers delivered the first OutSystems CRM version in three months, incorporating regular end-user feedback. Subsequent iterations added capabilities and adapted integrations as the ERP environment evolved.
The outcome
The source later reports an order workflow taking a little over one minute instead of thirty minutes. That later result is distinct from the initial three-month CRM delivery and should not be presented as a measured outcome of the first release alone.
Source: customer case study published by OutSystems. Brief prepared by Digital Alchimia.
DIGITAL ALCHIMIA’S DELIVERY PERSPECTIVE
What could this approach unlock for your business?
The useful next step is to connect the story to your own operating reality. Here are the questions we would bring into that conversation.
01
Use frequent feedback to restore confidence in the workflow.
A CRM replacement needs visible progress on the tasks users find difficult, not simply a new set of screens. Agree demonstrations, acceptance examples and the decisions users can influence. OutSystems professionals can reinforce the team while product ownership and operational knowledge stay close to the business.
02
Keep ERP transition and CRM evolution coordinated.
A change in the underlying ERP can affect customer records, products and order handoffs. Define the integration contracts and migration acceptance before expanding branch use. That helps specialist capacity support the next phase without treating a successful first version as proof that every later dependency is solved.
START WITH THE WORK THAT NEEDS TO CHANGE
You bring the business challenge. We help shape the delivery team.
Digital Alchimia provides OutSystems professionals and delivery expertise for application development, modernization and evolution. Whether you need to reinforce an existing team or explore a new initiative, we can discuss the capabilities, responsibilities and next steps that fit your context.
A useful starting brief
✓ The process or customer journey you want to improve
✓ Where work waits, repeats or depends on disconnected systems
✓ The expertise already available in your team
✓ The outcome you want to measure and the timeframe to explore
Turn a promising idea into a useful conversation.
Tell us where your business needs to move faster and where your team needs additional expertise. Let’s explore an OutSystems approach shaped around your requirements.