The challenge
Campaign information spread across systems, spreadsheets and email made planning and evaluation time-consuming. The sales organization needed a shared view of activities, pricing and historical performance.
OUTSYSTEMS IN ACTION / CONSUMER GOODS, FOOD & BEVERAGE
How a coffee producer reduced campaign planning time by seventy-five percent
Planning should leave more time to understand the campaign, not assemble its history. Explore how this producer connected information and workflow for more useful commercial decisions.
RESULTS REPORTED IN THE SOURCE
75%
saving in campaign planning time reported in the source
3
months to build the sales information application
Shared
campaign history, status and planning information
THE BUSINESS CHALLENGE. THE CHANGE. THE RESULT.
The change
A specialist partner built an OutSystems sales information application in three months, connecting campaign stages, status notifications and planning views with existing business information and SAP integration.
The outcome
The source reports a 75% saving in campaign planning time, alongside more reliable information and comparisons between expected and actual sales. That figure describes planning effort, not a measured reduction in marketing spend or an increase in revenue.
Source: customer case study published by OutSystems. Brief prepared by Digital Alchimia.
DIGITAL ALCHIMIA’S DELIVERY PERSPECTIVE
What could this approach unlock for your business?
The useful next step is to connect the story to your own operating reality. Here are the questions we would bring into that conversation.
01
Connect a campaign decision to its underlying information.
A planning calendar is useful when users can understand the product, customer, pricing and approval context behind each activity. Define those relationships with commercial owners before automating more steps. OutSystems professionals can help connect the workflow while the business retains responsibility for campaign decisions.
02
Measure planning effort separately from campaign performance.
Less time preparing a campaign can create capacity for analysis, but it does not establish a particular sales return. Agree the measures for preparation, execution and business performance separately. That gives the next application investment a clearer basis than treating administrative time saved as revenue generated.
START WITH THE WORK THAT NEEDS TO CHANGE
You bring the business challenge. We help shape the delivery team.
Digital Alchimia provides OutSystems professionals and delivery expertise for application development, modernization and evolution. Whether you need to reinforce an existing team or explore a new initiative, we can discuss the capabilities, responsibilities and next steps that fit your context.
A useful starting brief
✓ The process or customer journey you want to improve
✓ Where work waits, repeats or depends on disconnected systems
✓ The expertise already available in your team
✓ The outcome you want to measure and the timeframe to explore
Turn a promising idea into a useful conversation.
Tell us where your business needs to move faster and where your team needs additional expertise. Let’s explore an OutSystems approach shaped around your requirements.