The challenge
Consumer-goods brands needed better information about product availability and promotional execution in stores.
OUTSYSTEMS IN ACTION / CONSUMER GOODS, FOOD & BEVERAGE
How a retail-insight platform coordinated 27,000 field missions
A missed shelf or promotion issue is useful only when someone can see it and act. This platform connected brands with a field workforce to close that information gap. Explore the reported scale and the workflow behind an actionable retail observation.
RESULTS REPORTED IN THE SOURCE
27,000
completed field missions reported in the source
16,000
agents in the reported workforce
70+
consumer-goods producers using the platform
THE BUSINESS CHALLENGE. THE CHANGE. THE RESULT.
The change
The company created an OutSystems platform connecting brands with trained agents who collect retail observations.
The outcome
At the time described, the platform served more than seventy producers, with sixteen thousand agents and twenty-seven thousand completed missions.
Source: customer case study published by OutSystems. Brief prepared by Digital Alchimia.
DIGITAL ALCHIMIA’S DELIVERY PERSPECTIVE
What could this approach unlock for your business?
The useful next step is to connect the story to your own operating reality. Here are the questions we would bring into that conversation.
01
Design the observation around the decision it supports.
A field mission should collect information that someone can use to act: a missing product, an execution issue or an exception requiring follow-up. Agree the evidence and validation for each task with the brand team. This keeps the application focused on useful retail signals instead of collecting observations without a clear next step.
02
Connect workforce scale to quality and ownership.
As more agents join, the process needs a consistent way to explain tasks, review submissions and route questions. Define who owns those responsibilities before increasing volume. OutSystems professionals can help connect the mission lifecycle to the brand’s workflow while operational users decide what constitutes an actionable result.
START WITH THE WORK THAT NEEDS TO CHANGE
You bring the business challenge. We help shape the delivery team.
Digital Alchimia provides OutSystems professionals and delivery expertise for application development, modernization and evolution. Whether you need to reinforce an existing team or explore a new initiative, we can discuss the capabilities, responsibilities and next steps that fit your context.
A useful starting brief
✓ The process or customer journey you want to improve
✓ Where work waits, repeats or depends on disconnected systems
✓ The expertise already available in your team
✓ The outcome you want to measure and the timeframe to explore
Turn a promising idea into a useful conversation.
Tell us where your business needs to move faster and where your team needs additional expertise. Let’s explore an OutSystems approach shaped around your requirements.